Mall Events
Plan of Action
Cost
$250 per TESLA with gifts, miscellaneous goods, etc.
$250 x 52 = $13,000
- TESLA has 52 stores in malls --> crucial as it builds a relaxing environment to people --> attracts the general public
- Problem: TESLA is unseen in malls and an increase in foot traffic is necessary
- Put various signs with slogans and information that will fix this problem
- "Did you know that “TESLA’s Model S has a 5 star safety rating and is Motor Trend 2013 Car of the Year?”
- Months of July and June we will have a Test Drive or the "TESLA premium experience" --> Unique experience during the summer
- Allows us to have expand our clientele and pick 15-20 people to win 10 dollars that can be used in the store
- Educate by giving informational pamphlets to take home
- "Main bridge to the consumer"
Cost
$250 per TESLA with gifts, miscellaneous goods, etc.
$250 x 52 = $13,000