Main Purpose and Advantage
Statistics
Application
Cost
$48,000
Average cost: $4,000 x 12 = $48,000
- Easiest way to "spread the word"
- Share news, educate its consumers, view consumer feedback (instantly)
- Promote products and advertise services for free
Statistics
- 645 million people use it regularly
- 42% of its users learn about products and services
- 41% provide feedback about products
- 20% seek customer support
- 37% of Twitter users will purchase from a brand they follow
- 79% will recommend brand with others
- 31% aged 18-24
- 10% have an income of $100,000
- 37% have an income of roughly $50,000-$100,000
Application
- Build a relationship with TESLA's consumers
- Use around noon and between 5 PM and 6 PM for optimal response/feedback
- Twitter allows TESLA to use photos, text, and articles but not videos.
- Sharing information is important as these news can become viral and effective.
Cost
$48,000
Average cost: $4,000 x 12 = $48,000