Primary Target Market
Demographics
Psychographics
Number of People: 125,704,226 (2010 Census)
- Age Range: 30-60
- Upper Middle Class Families
- Household Income of $80,000+
Psychographics
- Concern about gas consumption, economic value in car
- Desire for an affordable luxury car with high safety value
Number of People: 125,704,226 (2010 Census)